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Knowledge Centre

Information & advice that'll help your business grow.

What is ‘Engagement’ and Why Measure It?

Marketers have a tendency to waffle on about something called ‘brand engagement’. We normally mention ‘engagement metrics’ during discussions around the success — or failure — of marketing activity.

How Not to Waste Your <£50k Marketing Budget

There are few worse feelings than spending your money on something that doesn’t deliver. Marketing budgets are the same. No matter how big or small your budget is, you’ll want to spend it well.

B2B Digital Marketing Benchmarks 2017

A recent Hubpot report showed that generating traffic and leads is the biggest marketing challenge companies are facing. This infographic shows the latest marketing stats and trends, which are important considerations for any inbound marketing strategy aimed at generating more traffic and leads. From understanding how consumers are searching for information to how marketers are expanding their reach with social media—the stats below need to be remembered for B2B digital marketing throughout 2017. 

How much do you know about your website visitors?

Technology has not just changed the way buyers make their purchasing decisions, it now is the way people make those decisions. A mere 94% of B2B buyers conduct online research before making that final purchasing decision.

How to create a digital marketing report that your boss cares about

Marketing is far more measurable than ever before; there’s been significant development of amazing new tools, technologies and analytics designed to help marketers measure the effect of their work. Consequently, CEOs and directors are demanding more tangible and quantifiable metrics to show how any investment in marketing campaigns have impacted the bottom line.

12 New Tools for Analysing Your Online Marketing

Tracking your online marketing efforts should be a walk in the park. Technology should do all the hard graft - shouldn’t it? Especially given that powerful analytics tools — like Google Analytics — are freely available. In reality, getting a comprehensive picture of performance isn’t easy without sinking precious hours into a spreadsheet.

London Office - A New Chapter for Digital Results

My, haven't we grown?

Digital Results started back in early 2009 with nothing more than an idea which was to deliver effective digital marketing on behalf of SMEs. Our mantra was to deliver real world, tangible results hence the name 'Digital Results'.

Inbound Marketing for the Growing Business

Shout loud, be direct and be disruptive to make an impact and get heard, the textbooks and traditional marketing models will tell you. And it’s true - a blanket campaign will get your brand seen. The problem is that it’s expensive, it won’t necessarily resonate well with your ideal customers and measuring the return on investment (ROI) of branding is incredibly difficult. John Wanamaker was the man that coined the phrase “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”

Facebook Joins the Mobilegeddon Movement

When Google launched its 'Mobilegeddon' algorithm update in April 2015, previously high-ranking websites plummeted in rankings for not having mobile-friendly pages. The penalty for delaying optimisation just got stiffer with Facebook following suit to encourage lower bounce rates and raise conversions for advertisers.

Research: Mobile Websites are more effective than Mobile Apps

As mobile devices rapidly surpass desktop computers as the preferred method for online shopping, there is a distinct trend emerging amongst consumers for using a mobile web browser rather than a retailer's dedicated app to make a purchase.

The Modern Front-End Development Process

Your website is the biggest piece of branding your business will ever do. No doubt you’ve dealt with digital agencies, and you’ve probably heard the phrase ‘front-end’ being thrown around. But what does it actually mean?

How to use social media to generate great B2B leads

There's nothing quite like social media, it is brilliant. We can choose exactly what we hear, and who we hear it from; brands, influencers, blogs or your favourite news source. It’s also a huge opportunity to generate targeted leads and elevate your brand, but not enough businesses take advantage of it.

5 ways to upgrade your personal ‘brand’ and boost business growth

Jobs had it. Branson and Zuckerberg have it. Obama has it and Trump has it too.

What is it? Answer: a strong personal brand.

What's the secret to getting great results from marketing?

We're often asked what the secret is to getting great results from a marketing campaign. The truth is, there isn't a secret recipe 😬. That said you can follow a few simple steps that we've seen get great marketing results time and time again.

Is wasted time stalling the growth of your business?

Modern technology has given businesses of all shapes and sizes the opportunity to vastly increase their efficiency, so you would think that it would make your employees more productive than any other time in history.

Is your email marketing as good as it should be?

Email is the consumers favourite marketing channel, by far. The fact that it's also open and free means that there are huge opportunities to generate sales through email campaigns. But there's no single formula for email marketing success: your brand, audience and message will affect the optimum ingredients of your email campaign.

The platform to grow: 7 key benefits of business process automation

Your backend processes are the most important asset of your business; they craft your USPs, add the value to your product/service and form the basis of your business. But when you're looking for quick growth or bigger margins, it's hard to find a solution that doesn't risk everything you've worked hard for.

Infographic: 13bn emails analysed - where are they being read?

Knowing where your emails are going to be opened can play a huge role in the success of your email marketing campaign. Recent trends such as the Apple Watch launch mean that your emails are being opened in even wider variety of devices than ever seen before.

Drowning in paperwork? 5 steps to go completely paperless

Keeping track of everything that happens in businesses of all sizes is an extremely tough task, especially in startups or small businesses where little documented processes exist and there's not as much time for admin work. But the catch 22 is that you need records to develop strategy from, but you will spend 100s of hours more on admin work than you ever will developing a strategy.

4 Ways to Improve Conversion Rates on a Website and Generate Leads

Setting yourself the task to improve conversion rates on your website is a sure-fire way to generate more leads from your website. It goes without saying that the number of visitors to your website will always exceed the number of leads generated.

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Company No. 06759854. Office Address: 12 Rosebery Avenue, London, EC1R 4TD.