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Knowledge Centre

Information & advice that'll help your business grow.

How much do you know about your website visitors?

Technology has not just changed the way buyers make their purchasing decisions, it now is the way people make those decisions. A mere 94% of B2B buyers conduct online research before making that final purchasing decision.

For marketers, this means more emphasis than ever is on us to enable sales growth. But this rapidly changing marketing landscape doesn’t just pose opportunities; online marketing comes fraught with challenges. Challenge one: who’s visiting your website?

How to create a digital marketing report that your boss cares about

Marketing is far more measurable than ever before; there’s been significant development of amazing new tools, technologies and analytics designed to help marketers measure the effect of their work. Consequently, CEOs and directors are demanding more tangible and quantifiable metrics to show how any investment in marketing campaigns have impacted the bottom line.

12 New Tools for Analysing Your Online Marketing

Tracking your online marketing efforts should be a walk in the park. Technology should do all the hard graft - shouldn’t it? Especially given that powerful analytics tools — like Google Analytics — are freely available. In reality, getting a comprehensive picture of performance isn’t easy without sinking precious hours into a spreadsheet.

London Office - A New Chapter for Digital Results

My, haven't we grown?

Digital Results started back in early 2009 with nothing more than an idea which was to deliver effective digital marketing on behalf of SMEs. Our mantra was to deliver real world, tangible results hence the name 'Digital Results'.

Inbound Marketing for the Growing Business

Shout loud, be direct and be disruptive to make an impact and get heard, the textbooks and traditional marketing models will tell you. And it’s true - a blanket campaign will get your brand seen. The problem is that it’s expensive, it won’t necessarily resonate well with your ideal customers and measuring the return on investment (ROI) of branding is incredibly difficult. John Wanamaker was the man that coined the phrase “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”

Facebook Joins the Mobilegeddon Movement

When Google launched its 'Mobilegeddon' algorithm update in April 2015, previously high-ranking websites plummeted in rankings for not having mobile-friendly pages. The penalty for delaying optimisation just got stiffer with Facebook following suit to encourage lower bounce rates and raise conversions for advertisers.

Research: Mobile Websites are more effective than Mobile Apps

As mobile devices rapidly surpass desktop computers as the preferred method for online shopping, there is a distinct trend emerging amongst consumers for using a mobile web browser rather than a retailer's dedicated app to make a purchase.

The Modern Front-End Development Process

Your website is the biggest piece of branding your business will ever do. No doubt you’ve dealt with digital agencies, and you’ve probably heard the phrase ‘front-end’ being thrown around. But what does it actually mean?

How to use social media to generate great B2B leads

There's nothing quite like social media, it is brilliant. We can choose exactly what we hear, and who we hear it from; brands, influencers, blogs or your favourite news source. It’s also a huge opportunity to generate targeted leads and elevate your brand, but not enough businesses take advantage of it.

5 ways to upgrade your personal ‘brand’ and boost business growth

Jobs had it. Branson and Zuckerberg have it. Obama has it and Trump has it too.

What is it? Answer: a strong personal brand.

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Company No. 06759854. Office Address: 12 Rosebery Avenue, London, EC1R 4TD.