Here are a few things you might not have known about email marketing:

1. In 2011 email marketing had the highest ROI of the major online advertising media generating £25 for every £1 spent. This is compared to printed catalogues £4.60, pay-per-click advertising £14, online banner advertising £12 and mobile advertising £7.
2. 67% of marketers plan to spend more on email marketing in 2012
3. Email marketing is expected to drive around £43 billion in sales in 2012
4. 72% of responding companies rate email marketing as ‘excellent’ or ‘good’ for return on investment
5. Email marketing is the top area of investment growth among marketers and business leaders for 2011, followed by social media marketing and search marketing

(Sources: DMA, EmailStatCenter, Econsultancy, StrongMail)

If you’re not already doing email marketing campaigns, you should be so get in touch. If you are already emailing but don’t think your campaigns are working well enough, get in touch as we’d love to pour out our ideas to you.

The concept behind the re-design was to bring the current website up to date. The aim was to showcase the exciting range services and products

The Result

We delivered a slick, clean and eye catching website. The entire site is built using our content management system, allowing the site to grow with the company.

http://www.willowict.com

The brief for the re-design was to bring the current website up to date. The aim was to showcase the range of building consultancy services offered by this well-established company.

The Result

We built a completely re-designed site based on the new brand we created together with the client. Key features include featured case studies and detailed services pages and a professional slider feature on the home page.

www.anterior-ltd.com

We were approached by our client to create a website which would feature all of their Dental Members and to promote the range of services that they offer.

The Result

We created a modern, clean and slick website. Key features include a custom search and filtering system, allowing uses to find their ideal Dental Lab quickly and easily.

www.cqcdentallabs.org.uk

We were approached by our client to completely overhaul their online presence. They wanted to update the look and feel of the website through a complete re-design and also to better promote the range of recruitment services that they offer.

The Result

We delivery a modern, clean and polished website with improved structure and navigation. Key features include custom graphics, improved branding and a fully content managed blog.

www.humantouch.co.uk

The brief for the re-design was to bring the current website up to date. The aim was to showcase the range of professional services offered by this well-established physiotherapy company.

The Result

We created a completely re-designed and re-structured site in keeping with the strong branding guidelines. Key features include custom photography, detailed services pages and a subtle yet professional content slider on the home page outlining all of the services offered.

www.hertsphysio.co.uk

A few of us at Digital Results have been reading through the ideas and examples from the book and we’ve been exploring some of the thinking behind the ideas that Ethan expresses.

We found particular interest in the solution to “Flexibly Tiled Background Images”. Ethan discusses a 2 column layout where a portion of the content has a different background:

A traditional solution to this problem is to vertically repeat (repeat-y) a short image on the container of those 2 columns, allowing for the image to spread as tall as the containing content. For example:

#content { background-image: url('content.jpg') repeat-y; }
/* Image is the width of #content, and usually 20-30px in height */

The problem with this approach when we’re thinking about responsive web design is that we need to produce an image that keeps it’s transition point (where the background changes) in the same spot (%).

Ethan’s solution made perfect sense;

1. Create an image wider than it will ever need to be (say 3000px)
2. Position the transition point at the same % on the x axis as per the design.
3. Position the background image at said % on the containing element with CSS

Now as the container expands/contracts to different widths, the percentages keep the transitional point in the same place.

We wanted to talk a little about why this technique works, touching on how CSS actually deals with %s on background images and why that fits in with the problem we’re trying to solve.

Building our image

Let’s take a look at our original image a little closer, in order to find our requirements:

Now that we know our transition point (59.53125%), we need to produce a very wide version of the above image (we’ll try 3000px). We’ll use the following formula to find our transition point:

Total width of image _x Percentage = Origin point _px

3000_px x 0.5953125 = 1785.9375_px

We’ll round that to 1786px, our new transition point.

Here’s the new image (click to view at 100%):

Writing our CSS

Here’s how background-positions work in CSS:

1. The value given for the x-axis becomes the origin point on the container. So if our container is 640px wide, and we set x-axis to 50%, the origin point is 320px in from the left.
2. The same percentage is then found on the background image, so if our background image is 1000px wide, the transition point marked on the image is 500px in from the left.
3. Now all that happens is the the image’s transition point will always sit at the origin point.

With that in mind, we can write our finalized CSS!

#content { background: url('content-3000.jpg') 59.53125% 0 repeat-y }

Now no matter what width our #content is being drawn at, the background image will always be correct.

View the demo

One of our existing clients approached us to create a new website to promote awareness for his new service, offering public and private seminars about a new and exciting technology called Cloud Computing.

The Result

Starting with a complete blank canvas we created a unique and striking website which reflects the Cloud Speaker individuality and personality. Key features include custom photography and graphics, branding, video implementation and a fully content managed blog.

www.cloudspeaker.co.uk

In keeping with the Irish Dentist Awards’ newly designed branding and marketing, Digital Results were asked to produce a website for the awards. Our recent success with the World Aesthetic Congress website spurred us on to get involved with the Irish Dentist Awards and help them out with a great website to represent their event.

The Result

The website keeps tightly to the branding set for the awards, and neatly houses all of the important information about attending the event and nominating yourself/your practice for an award.

www.irishdentist.ie/awards/

In keeping with Micro Minder’s consistent growth and success in Dental Electronics, this redesign reflects our client’s updated identity as the number one in their field. We are also proud to present Micro Minder’s move into ecommerce, with a carefully selected pool or quality products for dental practices & practitioners to readily purchase.

The Result

We delivered an enviable experience for the new look Micro Minder website, with a well thought out navigation and clear actions for their users to follow. We’ve also refined a powerful checkout system for an easy route to payment. Take a look:

www.microminder.com