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Mobile Websites Ranking Higher on Google Than Non-Mobile Websites

Charles Southey

Responsive websites perform better than their mobile unfriendly counterparts

Google have once again announced plans to shake up the way they determine which websites rank most highly on their search engine. If you haven’t already, then making your site mobile-friendly should be at the very top of your to-do list. Highlight it in red, underline it, stick a post-it on your forehead - whatever it takes to make it your priority!

At the end of February, Google announced their plans regarding this feature. Their blog post read as follows:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results”.

With the majority of web users swiping and scrolling away thanks to easy-access smartphone features, it was only a matter of time before Google considered the “mobile friendly” feature a crucial component of online marketing.

What is a mobile website and why are mobile websites ranking higher on Google?

If you're looking for a technical article on responsive web design there's another article we've written here.

So what’s the rush for mobile websites? To put it nicely, if your site still isn’t mobile-friendly, don’t be surprised when you land with a soft thud in the pile of cobwebs at the bottom of Google’s mobile search results. For those of you who may still be unaware as to the mobile-friendliness of your site, here’s how you can tell the difference:

 

 

Responsive design and Google results for Fly.co.uk and Skyscanner.net

 

The Google mobile search results shown here (above, middle) have identified two out of three of the sites shown as mobile-friendly (shown in red).

The picture on the left (Fly.co.uk) is the same format as you would see on a desktop PC but it has been shrunk down for your mobile screen which makes reading it more difficult. Unless you have buckets of patience and zooming precision, it is highly unlikely that you would engage with a mobile-unfriendly site unless absolutely necessary.

In contrast, the picture to the right (Skyscanner) is an example of a mobile-friendly site. It is easy to navigate, clear to read, and the format has been changed to suit your smartphone or tablet. This makes the search process simple and appealing.

Your goal should be to create a mobile-friendly site that makes browsing feel just as effective as browsing from a desktop PC, if not more!

Friends in Mobile Places

If you haven’t already, then you need to check whether your own site is mobile-friendly. Grab a smartphone, and look for that “mobile-friendly” sign next to your site. If it’s missing, then you need to get cracking to ensure sure that you get Google’s seal of approval! The mobile-friendly feature is no longer an option, but it is now an essential part of establishing a successful digital marketing strategy.

Optimising your site in this way will give your brand that additional leg up, ensuring that it can be accessed from just about anywhere.

Ready to get mobile-friendly?

If you'd like to upgrade your website so that it's mobile optimised, get in touch! Call 01920 444797 or email hi@digital-results.com. We'll get right back to you!

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