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Knowledge Centre

Information & advice that'll help your business grow.

What's the secret to getting great results from marketing?

We're often asked what the secret is to getting great results from a marketing campaign. The truth is, there isn't a secret recipe 😬. That said you can follow a few simple steps that we've seen get great marketing results time and time again.

Is wasted time stalling the growth of your business?

Modern technology has given businesses of all shapes and sizes the opportunity to vastly increase their efficiency, so you would think that it would make your employees more productive than any other time in history.

Is your email marketing as good as it should be?

Email is the consumers favourite marketing channel, by far. The fact that it's also open and free means that there are huge opportunities to generate sales through email campaigns. But there's no single formula for email marketing success: your brand, audience and message will affect the optimum ingredients of your email campaign.

The platform to grow: 7 key benefits of business process automation

Your backend processes are the most important asset of your business; they craft your USPs, add the value to your product/service and form the basis of your business. But when you're looking for quick growth or bigger margins, it's hard to find a solution that doesn't risk everything you've worked hard for.

Infographic: 13bn emails analysed - where are they being read?

Knowing where your emails are going to be opened can play a huge role in the success of your email marketing campaign. Recent trends such as the Apple Watch launch mean that your emails are being opened in even wider variety of devices than ever seen before.

Drowning in paperwork? 5 steps to go completely paperless

Keeping track of everything that happens in businesses of all sizes is an extremely tough task, especially in startups or small businesses where little documented processes exist and there's not as much time for admin work. But the catch 22 is that you need records to develop strategy from, but you will spend 100s of hours more on admin work than you ever will developing a strategy.

4 Ways to Improve Conversion Rates on a Website and Generate Leads

Setting yourself the task to improve conversion rates on your website is a sure-fire way to generate more leads from your website. It goes without saying that the number of visitors to your website will always exceed the number of leads generated.

The Future of Email Marketing

I was honoured to be invited to join la crème de la crème in UK email marketing at 'Future of Email Marketing 2015' which was hosted by our email service provider Campaign Monitor.

Satisfy Search Engines with SEO Content

SEO (search engine optimisation) should be the backbone of your content marketing strategy and is too often left as an afterthought, affecting the overall performance of your online presence.

Mobile Websites Ranking Higher on Google Than Non-Mobile Websites

Google have once again announced plans to shake up the way they determine which websites rank most highly on their search engine. If you haven’t already, then making your site mobile-friendly should be at the very top of your to-do list.

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