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Knowledge Centre

Information & advice that'll help your business grow.

How to create a digital marketing report that your boss cares about

Marketing is far more measurable than ever before; there’s been significant development of amazing new tools, technologies and analytics designed to help marketers measure the effect of their work. Consequently, CEOs and directors are demanding more tangible and quantifiable metrics to show how any investment in marketing campaigns have impacted the bottom line.

12 New Tools for Analysing Your Online Marketing

Tracking your online marketing efforts should be a walk in the park. Technology should do all the hard graft - shouldn’t it? Especially given that powerful analytics tools — like Google Analytics — are freely available. In reality, getting a comprehensive picture of performance isn’t easy without sinking precious hours into a spreadsheet.

Inbound Marketing for the Growing Business

Shout loud, be direct and be disruptive to make an impact and get heard, the textbooks and traditional marketing models will tell you. And it’s true - a blanket campaign will get your brand seen. The problem is that it’s expensive, it won’t necessarily resonate well with your ideal customers and measuring the return on investment (ROI) of branding is incredibly difficult. John Wanamaker was the man that coined the phrase “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”

How to use social media to generate great B2B leads

There's nothing quite like social media, it is brilliant. We can choose exactly what we hear, and who we hear it from; brands, influencers, blogs or your favourite news source. It’s also a huge opportunity to generate targeted leads and elevate your brand, but not enough businesses take advantage of it.

5 ways to upgrade your personal ‘brand’ and boost business growth

Jobs had it. Branson and Zuckerberg have it. Obama has it and Trump has it too.

What is it? Answer: a strong personal brand.

What's the secret to getting great results from marketing?

We're often asked what the secret is to getting great results from a marketing campaign. The truth is, there isn't a secret recipe 😬. That said you can follow a few simple steps that we've seen get great marketing results time and time again.

Is your email marketing as good as it should be?

Email is the consumers favourite marketing channel, by far. The fact that it's also open and free means that there are huge opportunities to generate sales through email campaigns. But there's no single formula for email marketing success: your brand, audience and message will affect the optimum ingredients of your email campaign.

Infographic: 13bn emails analysed - where are they being read?

Knowing where your emails are going to be opened can play a huge role in the success of your email marketing campaign. Recent trends such as the Apple Watch launch mean that your emails are being opened in even wider variety of devices than ever seen before.

4 Ways to Improve Conversion Rates on a Website and Generate Leads

Setting yourself the task to improve conversion rates on your website is a sure-fire way to generate more leads from your website. It goes without saying that the number of visitors to your website will always exceed the number of leads generated.

Satisfy Search Engines with SEO Content

SEO (search engine optimisation) should be the backbone of your content marketing strategy and is too often left as an afterthought, affecting the overall performance of your online presence.

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