Eville & Jones is the leading provider of out-sourced official veterinary controls throughout Europe. Their staff deliver audit, verification and enforcement services in the fields of animal health, public health and animal welfare. We've been working with Eville & Jones since June 2016 to drive an abundance of new candidates to work within the UK veterinary industry.
What was the problem?
Eville & Jones needed a digital marketing strategy to target new candidates to join the company as Meat Hygiene Inspectors and Official Veterinarians across the UK.
To reach the desired goals of converting leads to candidate applications, our strategy needed to drive more traffic and improve website visibility to the desired target audience.
We worked with Eville & Jones to develop a digital marketing strategy, which started with building a new blog. The comprehensive content and distribution strategy continues to drive higher volumes of targeted traffic to the website, generate new leads and gain candidate applications.
Providing informative content to prospective candidates resulted in the number of contacts generated in Q1 2017 being 114% up on Q4 2016.